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This web site had the following on the web page, "Locations across Ontario, Canada." We noticed that the web site said " Buy - Sell - Trade - Borrow." It also said " Whether we BUY your items, SELL your quality product at the best possible price or provide you with alternate CASH services, our goal is to meet your requirements. Dont forget to also check us out on Facebook. Orillia Hock Shop SPCA Program. Funds donated in 2014 2110. 00! Our 2014 goal was 1600. Hock Shop Orillia accepts donations from the people in the community." The header had orrillia as the highest ranking optimized keyword. It is followed by buy, trade, and sell which isn't as ranked as highly as orrillia. The next words orillia.hockshop.com uses is ontario. used was included and could not be seen by search engines.